HOW TO SPOT FAST FASHION BRANDS

Sorry no sale here

They have thousands of styles which follow all the latest trends

They have an extremely short turnaround from when the clothing item is seen on the catwalk/celebrity.

Manufacturing is done in low-income countries in which workers are paid very low wages.

Materials are very low quality such as polyester which cause consumers to discard after only a few uses.

The websites have limited quantities to get consumers to buy as fast as possible before the items sell out.